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FILLMORE PIRU CITRUS BRANDS

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Belle of Piru accompanied the very best oranges from Piru Citrus from 1914 on. The version of a woman wearing a big hat with a plate of oranges in the foreground was created by artist Henry F. Gorham. The Belle of Piru label was brought back to life in 1987 and is still used today. The belle as she is affectionately known, Identifies Fancy grade fruit.

 Distinguished by a glider flying against red and gold clouds, marked Fillmore's best Choice grade of oranges. The Glider label complimented the Airship label in the aviation theme. The Mansion label was used by Piru Citrus as its premier label from its earliest days. Mansion is known around the world for top quality Fancy fruit. The name came from the mansion built in Piru in the 1880's by publishing magnate David Cook. A 1930's version of the label showing the Piru mansion and surrounding background, is said to be the work of San Francisco artist C.A.Beck. The mansion burned down in 1981 but was rebuilt to its original state using photos and plans furnished by local architect student, Phil Hardison. The first label used by Fillmore Citrus Association. It featured a winged boy carrying a bow and surrounded by butterflies. Used as early as1897, Cupid marked the cooperative's best fruit and accompanied each box Extra Fancy grade fruit. The newer look for Cupid with just the head and face of a small winged angel against a dark background, appeared around 1930.Cupid was also revived in 1987.
The original label showed a one-man dirigible floating over a citrus landscape, and bore the original Fancy logo of a sunburst design. In 1917, Sunkist's logo became the tissue wrapped orange. The Airship label was redesigned several times over the years to reflect the progression of modern aviation. This label identifies Fancy grade fruit. Among the Association's oldest labels. Was copyrighted by Ulpiano Del Valle in 1900, when his family still owned Rancho Camulos. After Del Valle joined the new Piru Citrus Association in 1914, he granted it the rights to his label. Home of Ramona identifies Fancy grade fruit. The label's name was derived from Helen Hunt Jackson's 1884 novel, "Ramona", said to have been at Rancho Camulos. This label was also resurrected in 1987. The Cycle label was another of the original 1897 labels at Fillmore Citrus Association. Its first look was that of a man riding a bicycle. That design later changed to feature a motorcyclist, and finally a cluster of circles showing the cycle of four seasons. The Cycle label represents Choice grade fruit. Showing an Indian making a basket it became a label in 1925. It marked oranges of Choice grade, replacing the Association's original Piru brand.

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®The above labels are Registered Trademarks of Fillmore-Piru Citrus Association.